Table Of Contents

Introduction

TELL THE READER MORE ABOUT YOUR TOPIC

This is where you will introduce your topic, and describe "what" it is. Need help deciding on a topic? Jump into Content Strategy for some suggestions.

For example, in Bob Phipps pillar page on Retail Sales Training he delivers a brief and engaging introduction that describes what it is and even includes an image to show his process.

Remember:

  • Keep the introduction relatively short
  • Answer "what" the topic is and other crucial foundation information the reader needs to know. Try to have a few bullets, or short sentences. They're more likely to appear in Featured Snippets for your topic.
  • Include other media such as embedded tweets, videos, and images to engage the visitor. This section really needs to draw the visitor in and keep them on the page.
  • Include your topic here at least once, and if there are synonms to your topic include a few of those as well (you can find some of these synonms within Content Strategy)

Add Your Section Title

INTRODUCE THE FIRST SECTION WITHIN YOUR TOPIC HERE

Remember, a Pillar Page is a long-form piece of content that comprehensively covers the topic in-depth. If we take Inbound Marketing as an example, this first section would possibly just cover the 'Attract' phase of the methodology. 

This content should describe this section of your topic in depth, and include images and other related content as a whole. 

Remember:

  • Break your topic down into digestible sections. Make it easy for the browser to skim and read the whole page in all.
  • Remember that the content on this page is not hidden behind a form, so build-in conversion points throughout the page to offers, or other related resources.

Add Additional Sections

DIVE DEEPER INTO YOUR TOPIC WITH ANOTHER SECTION

Enter more information about your topic in this section. For example, Townsend Security, which has a pillar page on Encryption Key Management has multiple sections on the types of keys, domains hosting keys, compliance issues, and much more. Just as their page is broken down -- consider breaking your page into individual sections and expanding on that content here.

Remember:

  • Include a text link from relevant blog posts (subtopic content) back to this pillar page. This will help it build authority and show search engines it's related to the other content.
  • Keep it up! You're almost done. Leads, and glory await on the other side.
  • Add, or expand, on as many of these sections as required. Pillar pages should be comprehensive as you can see from the links on this page -- which means they should be long-form resources.

Your offer headline

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

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You'd be surprised how effective it can be to just include a warm, smiling photograph of yourself. Or maybe you wouldn't be so surprised. Maybe you just don't surprise easily. Or maybe you're just incredibly wise. Yes. That must be it. Wise and warmly smiling. What a winning combination.
Shawn Bristow

Shawn Bristow HubSpot, Inc.

You'd be surprised how effective it can be to just include a warm, smiling photograph of yourself. Or maybe you wouldn't be so surprised. Maybe you just don't surprise easily. Or maybe you're just incredibly wise. Yes. That must be it. Wise and warmly smiling. What a winning combination.
Shawn Bristow

Shawn Bristow HubSpot, Inc.